VSiN Launches 24/7 Sports Betting Channel on SiriusXM Radio
VSiN, the Vegas Stats & Information Network, is launching a 24/7 sports betting channel on SiriusXM's Channel 158 starting January 17. The channel, officially named "The Sports Betting Network," will provide comprehensive sports betting insights and analysis to listeners across North America.
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Additionally, VSiN is partnering with "Mad Dog Sports Radio" (Channel 82) to air "VSiN Live on Mad Dog Sports Radio" on weeknights from 7 PM to 10 PM, hosted by Patrick Meagher and Dustin Swedelson.
Founded in 2017 by the Musburger family, VSiN has experienced significant changes in recent years. After being acquired by DraftKings for $70 million in March 2021, the company was sold back to Musburger Media in July 2024 as DraftKings restructured its content investments.
The SiriusXM partnership marks an important expansion for VSiN, giving it access to the satellite radio provider's 34 million subscribers. VSiN's programming will originate from their Newsroom Studio located inside the Circa Resort & Casino sportsbook in downtown Las Vegas.
Brian Musburger, VSiN's cofounder and president, emphasizes the importance of this partnership: "Distribution on SiriusXM is a critical component of our expansion strategy and helps solidify VSiN's position as the nation's largest sports betting network."
This launch comes at a time when sports betting content demand continues to grow, with legal sports gambling now authorized in nearly 40 states and Washington, D.C.