MLB Players Association Ends FanDuel Legal Battle, Signs New Licensing Agreement
The Major League Baseball Players Association (MLBPA) has reached a licensing agreement with FanDuel Sportsbook, resulting in the withdrawal of their September lawsuit against the operator.
MLB stadium filled with spectators
The new nonexclusive product and marketing licensing agreement involves MLB Players Inc., FanDuel, and OneTeam Partners. This deal allows FanDuel to legally use player names and likenesses across its platforms, with new player-centric features set to launch in 2025 in both the US and Canada.
The original lawsuit, filed in the New York Supreme Court, accused FanDuel and Underdog Fantasy of unauthorized use of players' names and likenesses. While the FanDuel dispute is now resolved, the lawsuit against Underdog Fantasy remains active, as do similar legal actions against DraftKings Inc. and Bet365 Group Ltd. in Philadelphia court.
MLBPA Executive Director Tony Clark emphasized that this agreement expands their group licensing program into new revenue categories. OneTeam Partners' President Frank Arthofer noted that this partnership will establish new standards for online sports betting product player collaborations.
FanDuel President Christian Genetski expressed enthusiasm about the collaboration, highlighting the opportunities for developing player-centric features across their betting platforms.
Related Articles
DraftKings Promo Code: Get Instant $200 Bonus for NBA Play-In, MLB Games
