Reno's J Resort Expands with $130M Investment, Pushing Total Development to $550M
Jacobs Entertainment is investing an additional $130 million in its J Resort in Reno, Nevada, bringing the total project investment to over $550 million. This expansion builds upon the initial $300 million renovation that transformed the former Sands Regency into the J Resort last spring.
Festival tents glowing at night
The initial renovation included:
- Complete renovation of 750 hotel rooms
- Casino floor remodel
- Addition of 1,000+ parking spaces
- New restaurants (Hannah's Table and J Paul's Italian Steakhouse)
- Afterglow nightclub
- 65-foot digital exterior wall displaying global artwork
The new $130 million investment will fund:
- Two new event spaces
- Exhibition hall for Ferrari collection display
- Rooftop indoor-outdoor pool
- Full-service spa
- Glow Plaza concert venue (15,000-person capacity)
This development is part of Jacobs Entertainment's broader Reno Neon Line project, which aims to create a mixed-use corridor along W. 4th Street. The company has already invested over $100 million in purchasing and clearing properties in the area.
Reno's casino industry has shown strong growth since the pandemic:
- 2018: $865.7 million GGR
- 2019: $857.2 million GGR
- 2020: $676 million GGR
- 2021-2023: Over $1 billion GGR annually
The investment comes as other developers, including the Meruelo Group, are also expanding in Reno, with plans for a $400 million indoor arena downtown.
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