Ontario Lottery and Gaming Corp. Maintains Strong Market Share Despite Growing Competition

Ontario Lottery and Gaming Corp. Maintains Strong Market Share Despite Growing Competition

By Michael Davidson

December 13, 2024 at 07:02 PM

The Ontario Lottery and Gaming Corporation (OLG) continues to maintain strong market presence despite increased competition, according to recent market share statistics and the Auditor General's report.

OLG has achieved record-breaking growth in digital business while competing with 50 licensed operators, including major brands like FanDuel, BetMGM, and DraftKings, since Ontario's commercial iGaming market opened in 2022.

Self-service lottery ticket machine

Self-service lottery ticket machine

Current market share distribution shows:

  • Commercial operators: 78%
  • OLG: 16%
  • Offshore platforms: 5%

Key financial highlights:

  • OLG's gross online casino and sports betting revenue FY 2023-24: $630 million (up from $561M in 2022-23)
  • Ontario private market total wagers FY 2023-24: $64 billion
  • Private market gaming revenue: $2.4 billion

Leading operator market shares:

  • bet365: 15%
  • FanDuel: 13%
  • Betano: 9%
  • Super Group: 8%
  • BetMGM, Entain, BetRivers: 7% each

The Auditor General's report indicates OLG has:

  • Fully implemented 32% (17) of recommended actions
  • Currently implementing 38% (20) more recommendations
  • Introduced 80 new games between February-April 2024
  • Established teams for product innovation
  • Integrated self-exclusion programs
  • Improved financial reporting transparency

OLG continues to adapt its business strategy, with plans to explore new product offerings and potential national network participation by April 2025. The organization maintains customer trust while competing effectively in Ontario's regulated gaming market.

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