Mobile Gaming Market: Fanatics Gains Ground in US Sports Betting Race
Currently available mobile sports betting data indicates significant market growth and ongoing regulatory changes across the United States.
Fanatics has emerged as a notable player in the US online sports betting market following its $225 million acquisition of PointsBet US in 2023, demonstrating increasing market share and long-term potential.
Google has recently liberalized advertising rules for social casinos, while ESPN has introduced account linking features with ESPN Bet to enhance user experience.
Key Market Developments:
- Jonathan Hamrick won $532,969 from a 40-cent bet on BetMGM's online slot game
- Caesars launched Horseshoe Online Casino platform in Michigan
- Massachusetts legalized online lottery sales for late 2025 launch
- BetMGM's Nevada wallet now functions across multiple states
- Disney CEO indicates betting integration coming to ESPN app
Recent Legal and Regulatory Updates:
- Massachusetts Governor signed $58 billion budget package including online lottery legalization
- Washington, D.C. considering expansion of mobile sports betting operators
- New York bill proposes classifying online poker as a skill game
- Gaming regulators urged to increase oversight of internet sweepstakes
Industry Challenges:
- TransUnion reports increasing fraud concerns in betting apps
- Skillz files lawsuit against Voodoo over alleged bot usage
- SuperBook Sports exits US betting market
- Papaya Gaming faces class-action lawsuit regarding bot allegations
Market experts project online and mobile betting will represent 90% of US sports betting activity within a decade, highlighting the sector's rapid digital transformation and growth potential.
Key corporate movements include Penn Entertainment's appointment of a new CTO from Disney's tech division and Playtika's planned $1.25B acquisition of SuperPlay, indicating continued industry consolidation and technological advancement.
Telehealth services show promise in treating problem gambling, according to Kindbridge research, addressing growing concerns about responsible gaming in the mobile betting space.