Methodology Revealed: NGAGE 2.0 National Gambling Survey Research 2021

Methodology Revealed: NGAGE 2.0 National Gambling Survey Research 2021

By Michael Davidson

January 21, 2025 at 02:29 AM

NGAGE 2.0 (2021) utilized a comprehensive online survey methodology to examine gambling attitudes and experiences across the United States. The survey collected responses from 2,000 adults between April 12-29, 2021, strategically timed after the NCAA March Madness tournament.

Key Methodology Features:

  • Available in English and Spanish
  • Mobile-responsive design for all devices
  • Representative demographic quotas
  • Post-survey weighting for educational attainment alignment
  • Random question ordering to eliminate bias

Sample Characteristics:

  • National sample of 2,000 adults
  • Coverage: Continental US, Alaska, and Hawaii
  • Conducted by Ipsos using multiple market research panels
  • Demographic matching with U.S. Census Bureau data

Credibility Intervals:

  • Full sample (n=2,000): ±2.5%
  • n=1,000: ±3.5%
  • n=500: ±5.0%
  • n=200: ±7.9%

Comparison to NGAGE 1.0 (2018):

  • Previous survey used 3,000 respondents
  • 2021 version maintained similar credibility despite smaller sample
  • Some demographic subgroup analyses limited due to sample size
  • Identical question wording for continued items
  • New topics added: financial investments and COVID-19 impact

Limitations:

  • Standard survey error sources apply (coverage, measurement)
  • Some demographic categories may not total 100% due to incomplete responses
  • Smaller sample size limits certain racial/ethnic group comparisons

Person gambling on mobile phone

Person gambling on mobile phone

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