Jackpocket, DraftKings' lottery app subsidiary, has partnered with Barstool Sports as their Exclusive and Official Digital Lottery Partner. This collaboration expands upon DraftKings' multi-year partnership with Barstool Sports announced after the 2024 Super Bowl.

Barstool Sports, reaching over 265 million people across social media platforms, will integrate Jackpocket's content across their various channels, including social media, podcasts, videos, and live events. Dave Portnoy, Barstool's founder, emphasized the partnership's focus on providing fans easy access to lottery gaming through mobile devices.

The collaboration launches with a live-streamed event featuring Barstool's Jersey Jerry and the Jerry After Dark team, searching for winning tickets. Popular Barstool personalities, including Big Cat & PFT from Pardon My Take and Wallo & Gillie from Million Dollaz Worth of Game, will participate in future Jackpocket integrations.

This partnership follows DraftKings' $750 million acquisition of Jackpocket in May 2024, which expanded their presence in the U.S. lottery vertical. The collaboration aims to enhance customer value through cross-sell opportunities and improved acquisition capabilities.

Peter Sullivan, Senior Vice President of Lottery at DraftKings, highlighted the partnership's goal of bringing Jackpocket's lottery experience to more Americans through Barstool's entertainment platform, offering fans opportunities for engagement and potential wins through various promotions and activations.

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