Aristocrat Interactive Expands Ontario Presence as Betiton Launches with White-Label Solution

Aristocrat Interactive Expands Ontario Presence as Betiton Launches with White-Label Solution

By Michael Davidson

January 3, 2025 at 12:15 AM

Aristocrat Interactive has expanded its presence in Ontario's regulated iGaming market through the launch of Betiton, making it the fourth market where Betiton operates using Aristocrat's platform.

Screenshot of Betiton Casino homepage

Screenshot of Betiton Casino homepage

Betiton joins MagicRed Casino as the second brand in Ontario utilizing Aristocrat Interactive's iGaming White-Label solution, which provides comprehensive support to independent online casino operators.

Jonathan Chilton, Managing Director of Aristocrat Interactive iGaming White-Label, emphasized their commitment to supporting clients in regulated markets with necessary technology and services.

Ontario's iGaming Market Overview:

  • 50 licensed operators
  • 82 gaming websites (72 casino-focused)
  • Casino dominates with 86% ($16 billion) of total wagers
  • 75% of gaming revenue ($553 million) comes from casino operations

Aristocrat Interactive, formed in 2024 by combining Anaxi and NeoGames businesses, provides operators with:

  • Platform support
  • Risk management
  • Customer support and retention
  • Responsible gaming tools
  • Exclusive content from Roxor Gaming
  • Additional content from Wizard Games and Aristocrat Interactive

The White-Label solution features exclusive content from Roxor Gaming, one of Aristocrat Interactive's in-house gaming studios, with plans to incorporate additional content from Wizard Games and Aristocrat Interactive for Betiton in the future.

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