Canadian Gaming Industry Responds to National Sports Betting Advertising Bill
Canada's proposed national sports betting advertising legislation, Bill S-269, is sparking significant industry discussion. Sponsored by Senator Marty Deacon, the bill aims to establish new national standards for gambling advertisements.
Key Points:
- Bill calls for new standards on content, timing, and volume of sports betting ads
- Legislation follows concerns about excessive gambling advertising since Ontario's 2022 market launch
- Focus on protecting young people from gambling addiction risks
- Looking to implement restrictions similar to tobacco and alcohol advertising
Industry Impact and Concerns:
- Ontario already has advertising restrictions through AGCO
- Canadian Gaming Association (CGA) study shows decrease in gambling ads
- Industry leaders advocate for self-regulation
- Concerns about confusion in markets where operators aren't licensed
Three executives stand at press conference
Industry Response: PointsBet Canada supports responsible marketing while suggesting focus on below-the-line activities where less oversight exists.
David Rivers of PointsBet Canada
Current Status:
- Bill passed Senate
- Awaiting House of Commons first reading
- Legislative progress uncertain due to political gridlock
- Upcoming election may impact bill's future
The industry maintains that existing regulations are sufficient, while advocates push for stronger national oversight to protect vulnerable populations.
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