Alberta could launch an open online sports betting market in Q1 2026, according to Canadian Gaming Association CEO Paul Burns. The announcement indicates a major shift from the current single-operator system dominated by PlayAlberta.

The anticipated market structure is expected to mirror Ontario's model, potentially featuring major operators like:

• DraftKings
• FanDuel
• BetMGM
• Caesars Sportsbook
• theScore Bet

Key Details About the Launch:

• Current sole operator: PlayAlberta (government-run)
• Licensing body: Alberta Gaming, Liquor and Cannabis Commission (AGLC)
• Previous targeted launch dates were unsuccessful, including Q4 2024
• Potential 20% tax rate, similar to Ontario's model

Expected Benefits:

• Increased betting options for consumers
• More competitive odds
• Enhanced user experience
• Significant economic boost for the province
• Potential partnerships with local sports teams (Flames, Oilers, Stampeders, Elks)

Market Potential:

• Alberta population: ~5 million
• Opportunity to regulate currently unregulated "grey area" betting
• Revenue generation through taxation
• Job creation in the gaming sector

The launch remains subject to regulatory approval and successful implementation of the necessary framework. Sports bettors in Alberta can expect more details about specific operators and launch preparations as Q1 2026 approaches.

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