Carnival Cruise Line and Bally's have announced a new loyalty program partnership that allows Bally's Rewards members to earn benefits across Carnival's 27-ship fleet.

Bally's Legend, SuperStar, and Star tier members can now access complimentary and discounted Carnival cruises, along with special events. The partnership connects Carnival's 14 US departure ports with Bally's network of 15 casinos across 10 states.

This collaboration strengthens Carnival's commitment to casino gaming enthusiasts, following their September partnership with Galaxy Gaming to introduce progressive table games fleet-wide. All Carnival ships feature casino gaming options, including slots, table games, and sports betting.

Marty Goldman, Carnival Corporation's Senior VP of Global Casino Operations, emphasized their dedication to Carnival Players Club members and the shared values between the two companies in serving loyal customers.

This announcement follows a similar partnership between Hard Rock International and Royal Caribbean Group in April, where members can earn points across both companies' venues and cruise ships through their respective loyalty programs: Unity by Hard Rock, Celebrity Cruises' Blue Chip Club, and Royal Caribbean's Club Royale.

The growing trend of cruise-casino partnerships reflects the industry's recognition of overlapping customer interests in gaming and cruise travel experiences.

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