The gaming industry is experiencing unprecedented growth and evolution, with 2024 marking the fourth consecutive year of record gross gaming revenue (GGR). Bill Miller, president and CEO of the American Gaming Association (AGA), highlights the industry's significant expansion and transformation in his year-end assessment.

The U.S. gaming landscape has diversified significantly, incorporating traditional casinos, sports betting, iGaming, and historical horse racing (HHR) machines. Despite economic challenges, brick-and-mortar operations have shown remarkable resilience, contributing to the industry surpassing $67 billion in annual commercial gaming revenue.

Sports betting has emerged as a particular success story since the 2018 Supreme Court decision. With nearly 40 states and Washington, D.C. now offering legal sports gambling, the industry has successfully attracted younger demographics, reducing the average casino visitor age from 50 to 42.

Looking ahead to 2025, the industry anticipates:

• Continued convergence of sports, gaming, and entertainment
• Enhanced innovation across platforms
• Development of seamless, integrated experiences
• Strengthened focus on responsible gaming practices

The gaming industry maintains strong bipartisan support, with 70% approval from both Trump and Harris voters. This broad acceptance stems from gaming's positive community impact through job creation, increased tourism, and tax revenue generation.

Miller emphasizes the industry's commitment to responsible gaming as fundamental to sustainable growth, while highlighting gaming's unique position as a rare industry that transcends political divisions in today's polarized environment.

Related Articles

Previous Articles