Sportradar Unveils AI-Powered Audio Advertising Platform for Sports Betting
Sportradar is launching a new AI-powered audio advertising platform designed specifically for casino and sportsbook operators. This innovative service enables gaming operators to create dynamic audio content for podcasts and internet radio networks during key sporting moments.
Sportradar company sign
The company, which provides data for over 80 sports across 150 leagues in 120 countries, is expanding its marketing services portfolio with this AI-driven solution. The new platform complements Sportradar's existing marketing services, including programmatic display, video, digital-out-of-home advertising, paid social media, and affiliate marketing.
This launch comes at a strategic time, as sports betting audio content consumption has grown by over 1000% in the past seven years. According to Niki Beier, Sportradar Marketing Senior Vice President, the platform offers a sophisticated yet simple solution for operators to create real-time relevant audio messages without requiring extensive creative teams or high production budgets.
The move follows industry trends, with competitor Genius Sports recently partnering with X (formerly Twitter) to implement AI-driven ad targeting. Sportradar has previously integrated AI technology in its NBA partnership to enhance bettor and fan engagement.
While artificial intelligence is still evolving, generative AI has shown particular promise in creating efficient content across audio, images, and video formats. For sportsbook operators, this technology could prove especially valuable given the growing trend of bettors consuming audio content.
This new service enables operators to:
- Generate creative content during key sporting moments
- Scale advertising efforts efficiently
- Target podcast and internet radio networks
- Create customized audio advertisements
- Respond to real-time sporting events
The platform represents Sportradar's latest effort to combine AI technology with sports betting data, offering operators a streamlined solution for audio marketing in the growing sports betting market.
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