Rivalry Reports Surge in High-Value Players Following Canadian Online Casino Overhaul
Toronto-based gaming company Rivalry has undergone significant changes entering 2025, implementing major updates to attract and retain high-value players in the Canadian online gambling market.
The company has introduced several key improvements:
- Revamped registration and login process
- New crypto-first cashier system
- Redesigned casino platform
- Comprehensive VIP rewards program
Rivalry casino VIP program screenshot
The new VIP program offers:
- 80 different reward levels
- Deposit bonuses up to $6,000
- Cashback up to 11%
- NUTZ token multipliers
- Daily, weekly, and monthly rewards
- Free spins and exclusive perks
Recent Performance Highlights:
- Casino gaming accounts for 62% of global betting handle in Q3
- Two-thirds of NUTZ token users prefer casino games
- Q3 betting handle: CA$79.9 million (US$57 million)
- Adjusted revenue: CA$6 million (US$4.3 million)
- 51% increase in average bet revenue per user
- Crypto wallet users generate 200% more revenue than non-crypto players
Market Context:
- Ontario's regulated market includes 50 licensed operators
- 82 gaming websites available
- 72 sites offer online casino games
- Total market wagers in FY 2023-24: CA$64 billion
- Gaming revenue: CA$2.4 billion
Additionally, Titanplay has expanded its presence in Ontario with a new mobile offering through Delasport partnership, responding to the fact that mobile users now represent over 70% of the player base.