Rivalry Reports Surge in High-Value Players Following Canadian Online Casino Overhaul

Rivalry Reports Surge in High-Value Players Following Canadian Online Casino Overhaul

By Michael Davidson

January 8, 2025 at 06:28 PM

Toronto-based gaming company Rivalry has undergone significant changes entering 2025, implementing major updates to attract and retain high-value players in the Canadian online gambling market.

The company has introduced several key improvements:

  • Revamped registration and login process
  • New crypto-first cashier system
  • Redesigned casino platform
  • Comprehensive VIP rewards program

Rivalry casino VIP program screenshot

Rivalry casino VIP program screenshot

The new VIP program offers:

  • 80 different reward levels
  • Deposit bonuses up to $6,000
  • Cashback up to 11%
  • NUTZ token multipliers
  • Daily, weekly, and monthly rewards
  • Free spins and exclusive perks

Recent Performance Highlights:

  • Casino gaming accounts for 62% of global betting handle in Q3
  • Two-thirds of NUTZ token users prefer casino games
  • Q3 betting handle: CA$79.9 million (US$57 million)
  • Adjusted revenue: CA$6 million (US$4.3 million)
  • 51% increase in average bet revenue per user
  • Crypto wallet users generate 200% more revenue than non-crypto players

Market Context:

  • Ontario's regulated market includes 50 licensed operators
  • 82 gaming websites available
  • 72 sites offer online casino games
  • Total market wagers in FY 2023-24: CA$64 billion
  • Gaming revenue: CA$2.4 billion

Additionally, Titanplay has expanded its presence in Ontario with a new mobile offering through Delasport partnership, responding to the fact that mobile users now represent over 70% of the player base.

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