Golf betting has seen significant activity and developments throughout the 2023-2024 season, with notable trends and partnerships shaping the industry.

The 2025 PGA Tour season launched at Kapalua with The Sentry, featuring a $20M purse exclusively for last year's winners and Tour Championship qualifiers.

Major sportsbooks continue to adapt to the evolving golf landscape, particularly following the PGA Tour and LIV Golf merger. This consolidation has created new opportunities for betting operators and enhanced monitoring systems for betting integrity.

Notable Developments:

• Las Vegas Sands secured Collin Morikawa, two-time major winner, as brand ambassador
• FanDuel gained North Carolina market access through PGA Tour partnership
• ESPN Bet became the first sports betting partner of a major championship (PGA Championship)
• DraftKings opened a new sportsbook facility at TPC Scottsdale

Betting Trends:

• Scottie Scheffler remains a dominant force in betting markets, particularly during majors
• The Ryder Cup saw significant betting action, with odds favoring the US team stateside and Europe overseas
• Tiger Woods continues to draw substantial betting interest despite limited playing time

The PGA Tour has strengthened its position in sports betting through:

• Expanded integrity program implementation
• Strategic partnerships with major operators
• New investor opportunities through Strategic Sports Group
• Enhanced monitoring systems for betting violations

Notable Cases:

• Korn Ferry Tour implemented suspensions for betting violations
• Jake Staiano faced suspension for a $116 betting incident
• Sportsbooks faced criticism over handling of the Pebble Beach Pro-Am

The industry continues to evolve with innovative offerings like Hard Rock Bet's microbetting lines for LIV Golf events and the upcoming Netflix Golf Cup event at Wynn Las Vegas, featuring F1 drivers competing against PGA stars.

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