FanDuel's "Kick of Destiny 3" campaign will feature NFL legends Eli and Peyton Manning competing for a share of $10 million in bonus bets for FanDuel customers.

The campaign centers around the Manning brothers attempting 25-yard field goals during the FOX Super Bowl Pregame Show. Customers who correctly pick the winning Manning will split $10 million in bonus bets.

The first commercial shows Eli revealing his secret dream of being a kicker, with Peyton deciding to compete against his brother. During the live event, each Manning will get multiple attempts if needed, with a special tiebreaker system in place after three rounds based on kick accuracy.

Two additional TV spots will air during the Super Bowl, showcasing recap footage and revealing whether Team Peyton or Team Eli supporters won the bonus bets. This marks the third iteration of FanDuel's "Kick of Destiny" campaign, following previous versions featuring Rob Gronkowski, Adam Vinatieri, and Carl Weathers.

The Manning brothers, both two-time Super Bowl champions, are familiar faces in sports betting advertising, having previously appeared in Caesars Sportsbook commercials. FanDuel's Super Bowl advertising investment comes at a premium, with 30-second spots reportedly costing $7 million this year.

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