The "Hawk Tuah girl" Hailey Welch has announced her entry into the cryptocurrency space with HAWK, a new memecoin launching December 4 on the Solana blockchain. The announcement has sparked controversy within the crypto community.

Welch, who gained internet fame in June 2024 for viral catchphrases, is leveraging her online popularity and podcast partnership with Jake Paul's Betr to promote the new cryptocurrency.

Memecoins, which are cryptocurrencies based on internet trends or popular figures, have seen increased attention amid Bitcoin's recent rally toward $100,000. However, these tokens typically trade for fractions of a cent and lack intrinsic value or real-world utility.

The crypto community has expressed skepticism about HAWK, with many warning about the potential for a "rug pull" - a scenario where project creators abandon the token after its value increases, leaving investors with worthless assets. Welch has denied these allegations on social media.

This isn't the first intersection of gaming and memecoins. Recently, DraftKings personality Taylor Mathis promoted the "TAYLOR" token, which led to controversy after its price collapsed. The incident reportedly resulted in Mathis's separation from DraftKings, though this remains unconfirmed.

While Welch describes herself as the "queen of memes" and has gaming industry connections through her sports betting podcast, the cryptocurrency community remains divided on the legitimacy and potential of the HAWK token ahead of its launch.

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