Fanatics has announced the return of its sports fan convention to New York City's Javits Center from June 22-25, 2025. The second annual Fanatics Fest promises to be larger than its predecessor, featuring over 500 athletes and celebrities.

CEO Michael Rubin plans to expand the event significantly, incorporating:

• More interactive experiences from top leagues and teams
• Increased fan-athlete meeting opportunities
• Exclusive product releases
• Enhanced overall event programming

The inaugural 2024 event attracted over 70,000 attendees and featured 300 celebrities and athletes. The 2025 convention will also serve as a major trading card and collectibles show, hosting more than 250 hobby shops and dealers.

Pricing and Ticket Information:

• Presale for 2024 attendees: December 5
• General public sales: December 13
• Single-day tickets: Starting at $60

Fanatics' Background:

• Founded in 2011 as a sports merchandiser
• Holds licensing agreements with NFL, MLB, NBA, and NHL
• Successfully expanded into sports betting, now operating in 22 states and D.C.
• Controls approximately 7% of the U.S. legal sports betting market
• Maintains 8% market share in New York
• Operates online casinos in Pennsylvania, New Jersey, and West Virginia

Notable improvement areas from 2024 include addressing concerns about high-priced celebrity interactions, which previously saw costs exceeding $1,000 for premium experiences like photos with NFL legend Peyton Manning.

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