DraftKings Launches $20 Monthly Subscription for Enhanced Parlay Odds Boost
DraftKings has launched a new $20 monthly subscription service that offers enhanced parlay betting odds to its users. The service, called DraftKings Sportsbook+, is currently only available in New York.
DraftKings app displayed on smartphone
Key features of the subscription include:
- Unlimited "Stepped Up" Boost Tokens available 30 minutes after subscribing
- Maximum 100% profit boost on winning parlays with 11 or more legs
- Applicable to both regular parlays and same game parlays
DraftKings becomes the first sportsbook to introduce a subscription-based model, launching quietly on December 28. The company states this service aims to "offer customers an enhanced fan experience, creating more excitement and value to our extensive parlay offering."
This move aligns with CEO Jason Robins' strategy to navigate high-tax jurisdictions like New York, where sports betting is taxed at 51%. It follows the company's withdrawn proposal to tax winning bets in high-tax states.
The timing coincides with the growing popularity of parlay betting. Flutter Entertainment reports that "Same Game" bets increased by 75% in Q4 2023, with over 262 million bets placed across their brands globally.
DraftKings has not yet announced plans for expanding this subscription service to other states.